Connecting the Dots - Integrated Marketing Intelligence

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Speaker: Bill Rogers, Client Services Director, Latitude Digital Marketing

Radical evolution of new technology. Unprecedented consumer adoption. More data than generated in all of history every two months. That is the transformational era marketing is going through.

What's exciting – and sometimes complex- is that there is not one 'hot' breakout development, but rather a convergence of several. Together that generates new ways to build the dialogue between consumer and brands or products. Bill Rogers, Client Services Director at Latitude Digital Marketing, talks about an integrated approach to digital marketing.