In this discussion with Jo Rabin from Mobile Monday London we look at the differences between the Apps and the Web.
Jo argues that the only sustainable solution is the mobile web, in particular as the number of devices proliferate, form factors continue to evolve and consistent user experiences are demanded across many channels.
We also reflect on the fact that Mobile needs to make the jump to an in-house skill much faster than the web ever did and the time to experiment and explore is now.
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